Sid Lee & WSP Unveil New Global Brand Identity
WSP Global Inc. (WSP), the leading engineering consultancy firm, has partnered with Sid Lee for its global rebranding initiative. The new brand identity was unveiled last week at WSP’s annual stakeholders meeting in Montreal.
This 360-degree branding initiative includes a visual identity, website, photographic assets, brand video as well as an internal application developed to connect over 36,000 employees in over 40 countries to participate in this announcement. The application offers employees a chance to connect, create and share content featuring the new brand identity and has already generated over 2,500 published posts to the platform.