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Sid Lee is proud to announce the appointment of Mimi St. Gelais as Head of US Client Leadership based out of Sid Lee’s New York office. Throughout her career, Mimi has worked with brands such as Samsung, HTC, American Express, Dr. Pepper, Snapple, Dominos Pizza and General Mills.

“Mimi’s 15+ years’ experience will really help our clients to build brands for today’s consumer”, said Lukas Derksen, Managing Partner of Sid Lee NY. “Her addition to the team will be key for the growth of the agency in the years to come”, he added.

“I’m excited to be joining the Sid Lee team”, said Mimi St. Gelais. “The capacity of the agency to develop creative work that matters is exciting. I believe Sid Lee’s vision is truly on par with the needs of clients to engage with consumers across all touch points in cohesive ways. I look forward to contributing to the growth and success of the agency”.