To say that our company began very modestly is an understatement. A bunch of students got together in 1993 to launch an agency because they could not even land interviews at traditional agencies. With no portfolio, no experience, no clients, and no money (except for a $6,000 loan each!), we set out to learn the craft. We worked hard, made bold moves, ran into a few bumps, but were lucky enough to have clients who supported us in our quest to explore new ways of doing things.
This progressive attitude and a real knack for digital and other progressive disciplines made Sid Lee an innovative force globally and allowed us to win assignments all over the world.
We elect to transform the agency even when the going is good, embracing change and never heeding the siren song of the status quo. Sid Lee has repeatedly morphed itself — sometimes by taking real risks — to better adapt to changing consumers, technologies, and markets. An interactive marketing trailblazer, we were one of the few digital firms, if not the only, to become a full-service provider.
Our unique journey taught us to really appreciate how lucky we are to be together, to work with prestigious clients, and to have fun in the process.